Booktrack: a misunderstood innovation
The big hoo-haa around Booktrack is that they are not an innovation at all, and that their business adds no value to customers or the world. Now, from the outside viewpoint, this may be the case. However, perhaps there is something that we are missing.
I mean, if Derek Handley (co-founder, CEO of Hyperfactory which sold for NZ$70 million), Peter Thiel (co-founder of Paypal, and first external investor in Facebook) and Greg Sitters (owner of Sparkbox, a NZ investment company) have all bought in to this concept – what are we missing?
This is what I think we need to start thinking about:
- Literacy rates are incredibly poor around the world and have been dropping in recent times.
- Reading is no longer a large part of education. Reading is often called boring.
- The world is saturated with information and literacy (and the ability and love of reading) is becoming increasingly important.
The problem in the world (which I posit most of you readers do not experience) is that reading is not regarded highly by the mainstream/masses.
And, yet, it is so important.
So perhaps Booktrack changes this dynamic?
If we notice how much TV and movies have grabbed the mainstream, we might notice that getting to the masses is not to force feed them books, but it is, in fact better to change “books” to suit the mainstream. By doing so we encourage more people to read, and they actually enjoy the experience. What if reading was entertainment?
My experience with Derek Handley and Peter Thiel, although limited, always highlights a higher social problem/solution. In this case, I think they believe that Booktrack could have an impact on literacy rates. What do you think?
So, let’s take a step back. A lot of us enjoy reading. A lot of us couldn’t stand the idea of a soundtrack disturbing our reading. A lot of us view books – whether novels or non-fiction – very differently to people who do not read as prolificly.
This might not be destined for you. But, it might just be destined for something a whole lot bigger, a whole lot more impacting on the world – higher literacy rates.
Just imagine if we converted the “we believe books are boring” folks to “OMG! Did you read that booktrack, it scared the be-jesus out of me” folks.
What do you think of Booktrack and its potential impact? Are the outcries in media valid?
Let’s discuss in the comments below