When is Polarisation good?
This is more a question-blog than anything else, so please comment with your perspective below. It is also up on Quora so check out what’s going on there.
Polarisation is when you say or do something that creates a reaction that splits people into two or more groups.
When launching a business or cause, a marketing tactic that is quite often great to use is shock tactics or guerilla marketing. But, the result of this sort of tactic often results in polarisation – your audience splits up into two or more groups.
So, when launching a business, what factors must be considered regarding scare tactics and polarisation – state of the market, education of the customer, timing, brand etc?
Let me know if you need more information…see you in the comments