Fair trade and Facebook

I did the following guest blog post for the Fair Trade Futures conference – the largest fair trade event in North America. Find out more about them here.

What is the goal for fair trade?

My thoughts: Fair trade wants to make ethical consumption an everyday, every-purchase occurrence. I relish the day when fair trade is no longer needed.

Through good news, bad news, or a friend - you have heard about fair trade, right? That is what gave you the passion to support it. So that is how we get more people to support it. We have to tell them about it, and talk to them about it.

Social networks play a huge role in this goal, because they connect the people in the movement. Remember, people are vital; fair trade needs the support of everyone for it to work.

How can you use Facebook and Twitter?
  1. Talk about fair trade with your friends on Facebook - send them links to your favorite articles, videos and stories.
  2. Educate yourself about fair trade - read blogs, articles, watch videos and talk to people.
  3. Buy fair trade, when you go shopping, when you are online.

Tell your friends, tell your family, tell a stranger - the more the merrier. Use your social networks.

By doing so you can make a difference to the billions of people in poverty.

About the author: Justin is co-founder and CEO of Vital Link Group, a company giving you the power to support fair trade on your social networks. To find out more about Vital Link, follow @vitallinkgroup and @justinvitallink or become a fan on Facebook.

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